Changes to the public benefit requirement under the Charities Act 2006 Essay

Changes to the open advantage necessity under the Charities Act 2006 have changed the law in the territory of magnanimous trusts. Talk about - Essay Example Alastair Hudson states ‘A noble cause is characterized in the Charities Act 2006 as being ‘an foundation which built up for beneficent purposes only’ and which tumbles to be dependent upon the control of the High Court in the activity of its purview regarding charities.’1 Before the demonstration was executed, there were four altruistic purposes known as heads. These heads are the progression of training, the headway of religion, the alleviation of neediness and the advantage of the network. The new demonstration of 2006 expects to restore the commitment that are laid causes had of had the option to show that their foundations legitimately advantage people in general. One of the significant reasons for the foundations demonstration of 2006 has been Public-advantage necessity. Every single beneficent association in the United Kingdom must have the option to show and give proof that they have had the option to effectively profit general society. In England and Wales, there are very nearly 600,000 associations which incorporates around 200,000 enrolled magnanimous associations which to not fall under the benefit division. The UK has consistently been known for having a solid custom of altruistic exercises. Different associations which are generally regul ar all through the world have current concerns and look to cause a benefit though altruistic associations to have been around throughout the previous 400 years in England and has been continually attempting to change the territory of open advantages. Anyway over the most recent 400 years, the general public in the UK has experienced various significant changes end there for altruistic should be side by side with the changing cultural examples in the UK. The deliberate part has assumed a significant job in the causes of the UK. They have consistently been the subject of surveys by the administration and have worked in close organization with neighborhood and focal governments. The Charities Act Of 2006 has consequently had the option to give the intentional associations a vastly improved lawful system for completing

Sample Short Answer Essay for a College Application

Test Short Answer Essay for a College Application The Common Application no longer requires a short answer exposition from all candidates, however numerous schools keep on including the short answer as a major aspect of an enhancement. The short answer paper brief regularly states something like this: Briefly expand on one of your extracurricular exercises or work encounters. Schools like this kind of inquiry since it offers their candidates the chance to recognize an action that is significant to them and to clarify why it is important. This data can be valuable to universities with all encompassing affirmations as they attempt to recognize understudies who will carry intriguing aptitudes and interests to the grounds network. Test Short Answer Essay Christie composed the accompanying example short answer exposition to expound upon her affection for running: It is the least complex of developments: right foot, left foot, right foot. It is the least complex of activities: run, unwind, relax. For me, running is both the most fundamental and the most mind boggling action I act at whatever day. While my body acclimates to the difficulties of rock ways and steep slopes, my psyche is allowed to float, to filter through whatever requirements arranging or arranging the up and coming days assignments, a contention with a companion, some bothering pressure. As my lower leg muscles slacken and my breathing subsides into its profound musicality, I am ready to discharge that pressure, overlook that contention, and set my brain all together. Also, at the halfway point, two miles into the course, I stop at the ridge vista neglecting my little town and the encompassing forests. For one minute, I stop to tune in to my own solid heartbeat. At that point I run once more. Study of the Short Answer Essay The creator has concentrated on an individual action, running, no history-production accomplishment, group triumph, world-changing social work, or even a formal extracurricular action. In that capacity, the short answer article doesn't feature any sort of momentous achievement or individual ability. Be that as it may, consider what this short answer article reveals the writer is somebody who can discover delight in the least complex of exercises. She is somebody who has discovered a compelling route for managing pressure and discovering harmony and balance in her life. She uncovers that she is on top of her self and her modest community condition. This one little section gives us the feeling that the creator is an astute, delicate, and solid individual. In a short space, the paper uncovers the development of the essayist she is intelligent, articulate, and adjusted. These are on the whole elements of her character that won't run over in her arrangements of evaluations, test scores, and extracurricular exercises. They are additionally close to home characteristics that will be alluring to a school. The composing is additionally strong. The exposition is tight, clear, and elaborate without being over-composed. The length is a perfectâ 823 characters and 148 words. This is a run of the mill length limit for a short-answer paper. All things considered, if your school is requesting only 100 words or something longer, make certain to adhere to their directions cautiously. Job of Essays and Your College Application Remember the job of any expositions, even short ones, that you submit with your school application. You need to introduce an element of yourself that isnt promptly evident somewhere else in your application materials. Uncover some concealed intrigue, energy, or battle that will give the confirmations people an increasingly point by point representation of yourself. The school has requested a short article since it has comprehensive affirmations; as such, the school attempts to assess the entire candidate through both quantitative (grades, test scores, rank) and subjective (papers, meet, extracurricular exercises). A short answer exposition gives the school a valuable window into the candidates interests. Christie prevails on this front. For both the composition and the substance, she has composed a triumphant short answer paper. You might need to investigate another case of aâ good short answer on working at Burger Kingâ as well as take in exercises from aâ weak short answer on soccerâ and aâ weak short answer on business enterprise. When all is said in done, in the event that you follow the exhortation on composing a triumphant short answer and maintain a strategic distance from basic short answer botches, your article will fortify your application and help make you an alluring contender for confirmation.

ERG11 in Drug-resistant of C. Krusei

ERG11 in Drug-safe of C. Krusei Erg11 changes and up-guideline in clinical itraconazoleresistant disconnects of Candida krusei Some C. krusei detaches were safe the antifungal medications. Changes including T939C, T642C and A756T were found in ERG11 of C. krusei. ERG11 was exceptionally communicated in safe C. krusei strains.. Unique Target We meant to give light for better comprehension of ERG11 quality in tranquilize opposition components in Candida krusei (C. krusei). Techniques C. krusei strains were separated from patients in the Dermatology from Jan 2010 to May 2013. Defenselessness tests, including 5-fluorocytosine (5-FC), amphotericin B (AMB), voriconazole (VCR), fluconazole (FLC) and itraconazole (ITR), was performed by stock microdilution strategy as indicated by the National Committee for Clinical Laboratory Standards M27-A2. Separates were isolated into powerless strains and safe strains dependent on their weakness to ITR. Transformations in the ERG11 quality arrangement were distinguished utilizing PCR enhancement and quality sequencing. Articulation levels of ERG11 were estimated by continuous PCR. Contrasts of ERG11 articulation levels between powerless strains and safe strains were thought about by two-followed Student t test. Results A sum of 15 C. krusei strains were acquired, among which 8.0, 6.0 and 3.0% were impervious to FCA, ITR and 5-FC, individually, though all secludes were seen as vulnerable to AMB and VRC. Three equivalent codon replacements were found in ERG11among all the C. krusei strains, including T939C, T642C and A756T. Articulation level of ERG11 was fundamentally higher in safe C. krusei strains (1.34  ± 0.08) than that in helpless C. krusei strains (0.94  ± 0.14) (t = 3.74, P Ends Our investigation shows that point transformations went with the overexpression of ERG11 may be engaged with the atomic systems of medication opposition in C. krusei. Catchphrases: ERG11; medicate obstruction; Candida krusei; change; overexpression. Presentation Candida species are pathogenic microorganisms for fundamental and nearby pioneering diseases and the fourth driving reason for nosocomial circulation system contaminations overall [1]. As of late, an expanding number of diseases because of Candida krusei has been seen [2]. C. krusei by and large causes contaminations among immunocompromised patients, particularly those experiencing Human immunodeficiency infection (HIV)- AIDS and hematological malignancies [3]. Death rates among such patients with C. krusei fungemia are accounted for to be as high as 60-80% [4]. Additionally, the expanding utilization of immunosuppressive medications has unavoidably expanded the danger of C. krusei disease, and C. krusei has positioned in fifth spot among all the types of Candida [5, 6]. C. krusei has been viewed as a multidrug-safe (MDR) parasitic pathogen by the explanation of its natural protection from fluconazole (FLC) just as its extensive decrease in helplessness to flucytosine and amphotericin B (AMB) [2]. Protection from these antifungal medications is a significant issue among patients with intense myelogenous leukemia, neutropenia as well as basically sick, since these medications are much of the time utilized for prophylaxis of C. krusei disease [7]. In this way, a superior comprehension of obstruction components in C. krusei was earnestly expected to viably forestall and control diseases brought about by C. krusei. It has been accounted for that different systems are associated with medicate opposition in C. krusei , including overexpression of a few qualities, for example, multidrug transporters (encoded by CDR1, CDR2, and MDR1), which lead to diminished intracellular amassing of FLC. These days, an expanding proof recommended that adjustments and overexpression of the ERG11 quality, which codes the objective catalyst cytochrome P450 lanosterol 14î ±-demethylase, are significant opposition component in C. krusei [8, 9]. Be that as it may, the rare data accessible with respect to ERG11 quality transformation and quality articulation in the medication safe strains makes C. krusei protection from azoles ineffectively comprehended [10]. In the current investigation, we assessed the powerlessness profiles of 15 C. krusei segregates, examined the potential changes in the ERG11 quality grouping of C. krusei strains, and further identified the differentially communicated degrees of ERG11 among defenseless and safe disconnects of C. krusei. We meant to give light for better comprehension of atomic systems in tranquilize opposition of C. krusei. Techniques 2.1 Fungal strains and media The strains utilized in this examination were segregated from patients in the Dermatology of the Second Hospital of Shanxi Medical University from Jan 2010 to May 2013. The standard strain, Candida krusei ATCC 6258, was bought from parasites and contagious infection investigate focal point of Peking University and remembered for each trial for quality control. C. Krusei were kept up on agar YPD medium (2% peptone, 1% yeast remove, 2% dextrose) and put away in our Fungi Laboratory. RPMI 1640 medium with L-glutamate (Sigma, St. Louis, Mo.) was utilized as prescribed for vulnerability examines and cradled to pH 7.0 with 0.165 M morpholinepropanesulfonic corrosive (MOPS). 2.2 Susceptibility tests The helplessness measures of the separates was acted in 96-well polystyrene microtiter plates by stock microdilution strategy portrayed in the National Committee for Clinical Laboratory Standards M27-A2 (NCCLS) [11]. The antifungal medications including 5-fluorocytosine (5-FC), amphotericin B (AMB), voriconazole (VCR), fluconazole (FLC) and itraconazole (ITR), were acquired from their particular makers and utilized for helplessness tests. MIC was characterized as the centralization of the medication that decreased the parasite development by 80% contrasted with that developed without the medication. The interpretive measures for defenselessness to the above medications were distributed by the NCCLS and recorded in Table 1. Tests were partitioned into defenseless strains and safe strains dependent on their helplessness to ITR. 2.3 PCR intensification and grouping arrangement of ERG11 quality To intensify ERG11 quality, genomic DNA was right off the bat segregated from C. krusei cells utilizing UNIQ-10 Column Genomic DNA Isolation Kit (Sangon Biotech, Shanghai, China) as indicated by the manufacturer’s guidance and utilized as a format for enhancement of the ERG11 qualities. Explicit groundworks of ERG11 (Table 2) were planned by Primer 3 [12], in light of the accessible grouping data of C. Krusei ERG11 quality (GI:163311561) at the National Center for Biotechnology Information (NCBI). The PCR enhancement of ERG11 quality was directed utilizing 2  µl of genomic DNA, 2  µl explicit forward and invert groundworks (50  µmol/L) and Taq PCR Master Mix (TIANGEN, Beijing, China). The PCR condition was set as denaturation for 5 min at 94  °C, trailed by 35 cycles: 94  °C for 30 s, 55  °C for 30 s and 72  °C for 30 s, and a last advance of stretching (72  °C for 8 min). PCR items were then isolated and measured on a 1.5% agarose gel by electrophoresis, and p ictured under UV light in the wake of recoloring with ethidium bromide. Effectively intensified PCR items were sent for sequencing (Invitrogen, Shanghai, China). To confirm the point transformations, sequencing results were lined up with the reference succession of C. Krusei ERG11 quality (GI:163311561) utilizing BLAST (Basic Local Alignment Search Tool) program in NCBI. 2.4 Real-time PCR examination For quantitative ongoing PCR investigation, absolute RNA was removed from C. krusei societies with a Yeast RNAiso Kit (TaKaRa, Dalian, China) and conversely translated to cDNA with PrimeScript RT Master Mix (TaKaRa, Dalian, China) as indicated by the guidelines of the maker. For the ERG11 target qualities and GAPDH reference quality, a preliminary pair were planned with Primer 5.0 program (Table 2). Continuous PCR was prepared with a 25- µl volume containing the accompanying reagents: 12.5  µl of SYBR ® Premix Ex TaqTM II (TaKaRa, Dalian, China), 2  µl of absolute RNA test, 1â µl of every preliminary pair at a grouping of 10  µM and refined water up to the last volume. Tests were exposed to an underlying advance at 95  °C for 5 min, trailed by 40 cycles every one of which comprised of 10 s at 95  °C and 30 s at 60  °C. Liquefying bends were recorded each 5 s during the 65-95  °C by PCR speaker. Fluorescence information (Ct) in every response were gathered and were broke down with the Rotor-Gene Q Series Software 2.0.2 programming. A 2ã ¢- ³Ã£ ¢- ³Ct calculation was applied to investigate relative articulation levels of ERG11 at powerless strains and safe strains. 2.5 Statistical investigation Factual investigation was performed utilizing SPSS 17.0 programming (SPSS incà ¯Ã‚ ¼Ã…'Chicagoà ¯Ã‚ ¼Ã…'US). All information were introduced as mean  ± standard deviation (SD). The two-followed Student t test was led to look at the distinctions of ERG11 articulation levels between helpless strains and safe strains. A p-esteem Results Antifungal susceptibilities of C. krusei confines A sum of 15 C. krusei strains were secluded from clinical examples during Jan 2010 to May 2013 in our research facility, among which 14 disconnects were from pee and 1 from hydrothorax (Table 3). Table 4 shows the paces of azole opposition for these C. krusei secludes. Among 15 C. krusei separates, 8.0, 6.0 and 3.0% were impervious to FCA, ITR and 5-FC, individually, while all disconnects were seen as vulnerable to AMB and VRC. At last, by utilizing a MIC ≠¥ 1  µg/ml to characterize protection from the investigational ITR, the 15 disconnects included 6 that were safe and 9 that were helpless. Mutational investigation in ERG11of C. krusei disconnects DNA part with predictable length was effectively enhanced from C. krusei disconnects (Figure 1). Grouping arrangement indicated three equal codon replacements in ERG11among all the C. krusei strains, including T939C, T642C and A756T (Figure 2). Among the three equivalent transformations, T642C and A756T just pre

Management and personal development Essay Example | Topics and Well Written Essays - 500 words

The executives and self-improvement - Essay Example This examination will start with the MBTI types. The MBTI Inventory measure individual across FOUR measurements: Introvert [I] - Extrovert [E]; Intuition [N] - Sensing [S]; Feeling [F] - Thinking [T]; Perception [P] - Judging [J]. ISTJ: Serious, calm, procure accomplishment by fixation and exhaustiveness. Down to earth, efficient, self evident truth, coherent, reasonable and reliable. Make sure that everything is efficient. Assume liability. Make up their own personalities about what ought to be cultivated and progress in the direction of it consistently, paying little mind to fights or interruptions. ISFJ: Quiet, agreeable, capable and upright. Work devotedly to meet their commitments. Loan security to any extend or gathering. Careful, meticulous, precise. Their inclinations are generally not specialized. Can show restraint toward vital subtleties. Steadfast, kind, insightful, worried about how others feel. INFJ: Succeed by steadiness, inventiveness, and want to do whatever is requi red or needed. Put their earnest attempts into their work. Unobtrusively commanding, principled, worried for other people. Regarded for their firm standards. Prone to be respected and followed for their unmistakable dreams with regards to how best to serve the benefit of all. INTJ: Have unique personalities and extraordinary drive for their own thoughts and purposes. Have a long-run vision and rapidly find important examples in outside occasions. In fields that intrigue to them, they have a fine capacity to arrange work and bring it through. Distrustful, basic, free, decided, have elevated expectations of capability and performance.â ... MBTI TYPES ISTJ Serious, calm, win accomplishment by fixation and careful quality. Down to earth, systematic, obvious certainty, sensible, practical and reliable. Make sure that everything is efficient. Assume liability. Make up their own personalities about what ought to be cultivated and progress in the direction of it consistently, paying little heed to fights or interruptions. ISFJ Quiet, agreeable, dependable and upright. Work devotedly to meet their commitments. Loan steadiness to any extend or gathering. Careful, meticulous, precise. Their inclinations are generally not specialized. Can show restraint toward important subtleties. Faithful, thoughtful, discerning, worried about how others feel. INFJ Succeed by constancy, inventiveness and want to do whatever is required or needed. Put their earnest attempts into their work. Discreetly powerful, honest, worried for other people. Regarded for their firm standards. Liable to be respected and followed for their reasonable dreams wi th regards to how best to serve the benefit of everyone. INTJ Have unique personalities and extraordinary drive for their own thoughts and purposes. Have long-extend vision and rapidly find important examples in outside occasions. In fields that intrigue to them, they have a fine capacity to sort out a vocation and bring it through. Distrustful, basic, free, decided, have elevated requirements of capability and execution. ISTP Cool spectators †tranquil, saved, watching and dissecting existence with confined interest and surprising flashes of unique amusingness. Normally inspired by circumstances and logical results, how and why mechanical things work and in arranging realities utilizing intelligent standards. Exceed expectations at getting profoundly of a reasonable issue and finding the arrangement. ISFP Retiring, discreetly neighborly, touchy,

Organization Behavior Example

Organization Behavior Example Organization Behavior â€" Article Example > Report on Leadership Constructs that Influence Innovative Behavior in employeesIntroductionThe case study is about the leadership constructs that influence innovative behavior in employees. It vividly delineates all the traits that predispose employees to embrace innovation. Finally, it concludes by highlighting the limitations that the researchers experienced as they undertook the study and how further study can be done to have more reliable results. This report will find out what really is discussed in the case and relate it to other studies. It will begin by defining leadership and innovation, discussion of the case’s problems, goals and concerns, critique of the case and finally make conclusions. Definition of leadership and innovation Theo Haimann defines leadership as the process by which an executive imaginatively directs, guides and influences the work of others in attaining specified goals. In essence, leadership is a process that involves influencing others to do a giv en task or tasks in a desired way in order to achieve anticipated outcomes. On the other hand, innovation, as put by the Merriam-Webster Dictionary is the process of coming up with new concepts or products that arise from people’s ideas and the commercialization thereof. So, leadership constructs that influence innovative behavior in employees are the types of leadership activities that can be done in order to encourage employees to come up with ideas that can be commercialized. Innovation undergoes two phases: creative and application phases. In the creative phase, only ideas are produced whereas in the application phase the ideas are applied to bear something of value. The problem/situation/concern in the caseThe issue being raised in the case study is how leaders can influence innovative behavior in employees. Assumptions made in the caseThe overriding assumption in the case is that it is only leadership that influences employees’ innovative behavior. A critical examination brings to fore that there are other numerous factors that may induce employees to innovate. The case study also made the assumptions that all leaders are the same in both the knowledge intensive services and other industries which is not the case. Goals of each stakeholderIn the context of innovation in any organization the following are the goals of each immediate stakeholder: EmployeesInnovation to employees is aimed at earning rewards in both financial and material. To get recognition from their superiors is also one of the goals. Leaders/managersThe managers encourage innovativeness in employees so as to produce better products to be competitive in the market by commanding a large market share. CustomersThey embrace innovation in employees so as to be guaranteed new products that can satisfy their emerging tastes and preferences. OwnersThey have a goal of seeing their investments growing and be guaranteed the going concern of the organization. Evidence relevant to innovationIt is very evident from the case that the definition of leadership (the process by which an executive imaginatively directs, guides and influences the work of others in attaining specified goals) comprise the following aspects:

LinkedIn and College Admissions

LinkedIn and College Admissions September 28, 2012 There is an article out today in US News World Report about LinkedIn and college admissions. Authored by Menachem Wecker, the article discusses a new feature on LinkedIn in which folks can endorse the skills of others. For instance, if you think that a former employee was a very good programmer, you can endorse that former employee on LinkedIn as a skilled programmer. Apparently, according to the US News World Report article, users can add up to 50 skills on their LinkedIn profiles. LinkedIn and college admissions are two different worlds. There is no need to have a LinkedIn profile as you seek to gain admission to highly selective colleges. The Founder of Ivy Coach, Bev Taylor, is quoted in the article with regard to the value of this new feature in highly selective college admissions. And by value, we mean valueless because this new feature will have no impact on highly selective college admissions. LinkedIn is for job seekers. Its for folks who work. Its not for teenagers who babysit on a summer evening or lifeguard at the local YMCA. Endorsements of skills on LinkedIn are as meaningless to college admissions counselors as an endorsement from your states senator who has never met you. That doesnt impress college admissions counselors and, in fact, can hurt your candidacy. Just think about it from the perspective of a college admissions counselor: This kid thought Id be impressed by an endorsement from Scott Brown? Has Scott Brown even met this kid? No. Oy vey. So dont do that. You dont need to have a LinkedIn profile as a high school student. What kinds of experiences are you going to listthat youre a member of Key Club? Give us a break. LinkedIn is for the working world. It has nothing to do with college admissions and thats the end of the story. While youre here, check out this post on Social Media and College Admissions.

Byzantine-Seljuk Wars and the Battle of Manzikert

The Battle of Manzikert was fought on August 26, 1071, during the Byzantine-Seljuk Wars (1048-1308). Ascending to the throne in 1068, Romanos IV Diogenes worked to restore a decaying military situation on the Byzantine Empires eastern borders. Passing needed reforms, he directed Manuel Comnenus to lead a campaign against the  Ã¢â‚¬â€¹Seljuk Turks with the goal of regaining lost territory. While this initially proved successful, it ended in disaster when Manuel was defeated and captured. Despite this failure, Romanos was able to conclude a peace treaty with Seljuk leader Alp Arslan in 1069. This was largely due to Arslans need for peace on his northern border so that he could campaign against the Fatimid Caliphate of Egypt. Romanos Plan In February 1071, Romanos sent envoys to Arslan with a request to renew the peace treaty of 1069. Agreeing, Arslan began moving his army into Fatimid Syria to besiege  Ã¢â‚¬â€¹Aleppo. Part of an elaborate scheme, Romanos had hoped that the treaty renewal would lead Arslan away from the area allowing him to launch a campaign against the Seljuks in Armenia. Believing that the plan was working, Romanos assembled an army numbering between 40,000-70,000 outside Constantinople in March. This force included veteran Byzantine troops as well as Normans, Franks, Pechenegs, Armenians,  Ã¢â‚¬â€¹Bulgarians, and variety of other mercenaries. The Campaign Begins Moving east, Romanos army continued to grow but was plagued by the questionable loyalties of its officer corps including the co-regent, Andronikos Doukas. A rival of Romanos, Doukas was a key member of the powerful Doukid faction in Constantinople. Arriving at Theodosiopoulis in July, Romanos received reports that Arslan had abandoned the siege of Aleppo and was retreating east towards the Euphrates River. Though some of his commanders wished to halt and await Arslans approach, Romanos pressed on towards Manzikert. Believing that the enemy would approach from the south, Romanos split his army and directed Joseph Tarchaneiotes to take one wing in that direction to block the road from Khilat. Arriving at Manzikert, Romanos overwhelmed the Seljuk garrison and secured the town on August 23. Byzantine intelligence had been correct in reporting that Arslan had abandoned the siege of Aleppo but failed in noting his next destination. Eager to deal with the Byzantine incursion, Arslan moved north into Armenia. In the course of the march, his army shrank as the region offered little plunder. The Armies Clash Reaching Armenia in late August, Arslan began maneuvering towards the Byzantines. Spotting a large Seljuk force advancing from the south, Tarchaneiotes elected to retreat west and failed to inform Romanos of his actions. Unaware that nearly half his army had departed the area, Romanos located Arslans army on August 24 when Byzantine troops under Nicephorus Bryennius clashed with the Seljuks. While these troops successfully fell back, a cavalry force led by Basilakes was crushed. Arriving on the field, Arslan dispatched a peace offer which was quickly rejected by the Byzantines. On August 26, Romanos deployed his army for battle with himself commanding the center, Bryennius leading the left, and Theodore Alyates directing the right. The Byzantine reserves were placed to the rear under the leadership of Andronikos Doukas. Arslan, commanding from a nearby hill, directed his army to form a crescent moon-shaped line. Commencing a slow advance, the Byzantine flanks were struck by arrows from the wings of the Seljuk formation. As the Byzantines advanced, the center of the Seljuk line fell back with the flanks conducting hit and run attacks on Romanos men. Disaster for Romanos Though capturing the Seljuk camp late in the day, Romanos had failed to bring Arslans army to battle. As dusk neared, he ordered a withdrawal back towards their camp. Turning, the Byzantine army fell into confusion as the right wing failed to obey the order to fall back. As gaps in Romanos line began to open, he was betrayed by Doukas who led the reserve off the field rather than forward to cover the armys retreat. Sensing an opportunity, Arslan began a series of heavy assaults on the Byzantine flanks and shattered Alyates wing. As the battle turned into a rout, Nicephorus Bryennius was able to lead his force to safety. Quickly surrounded, Romanos and the Byzantine center were unable to break out. Aided by the Varangian Guard, Romanos continued the fight until falling wounded. Captured, he was taken to Arslan who placed a boot on his throat and forced him to kiss the ground. With the Byzantine army shattered and in retreat, Arslan kept the defeated emperor as his guest for a week before allowing him to return to Constantinople. Aftermath While Seljuk losses at Manzikert are not known, recent scholarship estimates that the Byzantines lost around 8,000 killed. In the wake of the defeat, Arslan negotiated a peace with Romanos before permitting him to depart. This saw the transfer of Antioch, Edessa, Hierapolis, and Manzikert to the Seljuks as well as the initial payment of 1.5 million gold pieces and 360,000 gold pieces annually as a ransom for Romanos. Reaching the capital, Romanos found himself unable to rule and was deposed later that year after being defeated by the Doukas family. Blinded, he was exiled to Proti the following year. The defeat at Manzikert unleashed nearly a decade of internal strife which weakened the Byzantine Empire and saw the Seljuks make gains on the eastern border.

Daniel Harold Rolling, the Gainesville Ripper

Daniel Harold Rolling, also known as the Gainesville Ripper, murdered five University of Florida students in the summer of 1990. The killings terrified residents of the otherwise sleepy Southern college town and became front-page news for days on end.  After being apprehended, Rolling would be linked to three more deaths in Louisiana and would remain a figure of media curiosity until he was executed in 2006. Early Life Rolling was born on May 26, 1954, in Shreveport, La., to James and Claudia Rolling. It was an unhappy home life, Rolling would later say. His father, a Shreveport police officer, abused him from an early age, both verbally and physically. As a teen, Rolling was a poor student and worked only sporadically. He was also arrested several times for burglary. Apart from these details, little is known of Rollings early life before the murders. One incident, however, stands out. During a heated argument with his father in May of 1990, Rolling brandished a gun and shot the older man. Rolling fled. His father lost an eye and an ear but survived. Death in Gainesville The first murder took place on Aug. 24, 1990. Rolling broke into the apartment of college students Sonja Larson, 18, and  Christina Powell, 17. Both girls were asleep. He attacked Sonja first, who was asleep in her upstairs bedroom. First, he stabbed her chest, then taped her mouth, then as she struggled for her life, he stabbed her to death. He then went back downstairs and taped Christinas mouth and bound her wrists behind her back. He then cut off her clothing, raped her and stabbed her multiple times in the back, causing her death. Deciding that he wanted to leave some kind signature, he then mutilated the bodies and posed them in sexually suggestive positions and left. The next night Rolling broke into the apartment of Christa Hoyt, 18, but she was not at home. He decided to wait for her and made himself at home. When she arrived mid-morning, he crept up behind her, startling her, then attacked her, placing her in a choke-hold. After that, he taped her mouth, bound her wrists and forced her into her bedroom, where he removed her clothing, raped her, then stabbed her in the back multiple times causing her death. Then, as a way to make the scene more horrific, he sliced open her body, cut off her head and removed her nipples. When authorities arrived, they found Christas head on a bookshelf, her torso bent at the waist, on the bed and the nipples placed next to the torso. On Aug. 27, Rolling broke into the apartment of Tracy Paules and Manny Taboada, both 23. Powerfully built, Taboada was asleep in his bedroom when Rolling attacked and killed him. Hearing a struggle, Paules hurried to her roommates room. Seeing Rolling, she bolted back to her room, but he pursued her. Like his other victims, Rolling bound Paules, removed her clothing, raped her, then stabbed her in the back multiple times. Sometime later, the apartment complexs maintenance man showed up for an appointment. When no one answered at Paules and Taboadas unit, he let himself in. The sight that greeted him was so horrible that he turned and left immediately, then rushed to call the police. He later described to the police that he saw Tracys bloodied body on a towel in the hallway, with a black bag placed near the body. When police arrived five minutes later, the door was found unlocked and the bag was gone. The news media was quick to cover the murders, dubbing the killer The Gainesville Ripper. It was the beginning of the semester and thousands of students left Gainseville out fear. By Sept. 7, when Rolling was arrested in nearby Ocala on an unrelated supermarket robbery charge, the Ripper was on the front page of every newspaper. Rollings whereabouts between the time of the last murders and his arrest are only partially known. During a subsequent search of a wooded Gainesville encampment where Rolling had been living, police found evidence tying him to a recent bank robbery. They also found evidence that later would be linked to the Gainesville killings.   TheWrong Suspect The investigation into murders of the five college students led to one of seven main suspects. Edward Humphrey was 18 years old and diagnosed with bipolar disorder. During the same time that the students were murdered, Humphrey was suffering from a bipolar flareup after skipping his medication which resulted in aggressive behavior and violent outbursts. Humphrey had been living in the same apartment complex as Tracy and Manny, but he was asked to leave by the apartment manager after fighting with his roommates. He also harassed people living in the apartment complex across the street. Other similar incidents of Humphreys combative nature surfaced and investigators decided to put a surveillance team on him. On Oct. 30, 1990, he had an argument with his grandmother that grew into a physical altercation with him striking her one time. This was a gift to the police. They arrested Humphrey and had his  bail set at $1 million, even though his grandmother had dropped all charges the same day and it was his first offense. At trial, Humphrey was found guilty of assault and was sentenced to 22 months in Chattahoochee State Hospital, where he would remain until Sept. 18, 1991, when he was released. There was never any evidence found that Humphrey had anything to do with the murder. The investigation was back to square one. Confession, Trial, and Execution Rolling stood trial in early 1991 for the Ocala robbery and was convicted. He was later convicted of three burglaries committed in Tampa shortly after the Gainesville killings had occurred. Facing life in prison, Rolling confessed to the string of murders, later corroborated by DNA evidence. In June of 1992, he was officially charged.   While awaiting trial, Rolling began exhibiting odd behavior that would eventually lead to a diagnosis of mental illness. Using a fellow inmate as an intermediary, Rolling told authorities that he had multiple personalities, which he blamed for the Gainesville killings. Rolling also alluded to the unsolved 1989 murders in Shreveport of William Grissom, 55, his daughter Julie, 24, and his 8-year-old grandson Sean.   On Feb. 15, 1994, just weeks before Rollings trial for the Gainesville murders was set to begin, he  told his lawyer that he wanted to plead guilty. His lawyer warned against it, but Rolling was determined, saying he did not want to sit there while the pictures of the crime scene were shown to the jury. Rolling was sentenced to death in March and executed on Oct. 25, 2006.   Sources Cochrane, Emily, and McPherson, Jordan. All is Well: Gainesville Murder Victims Remembered After 25 Years. Alligator.org. 28 August 2015.Dean, Michelle. The True Story Behind the Horrific Murder Spree That Inspired Scream. Complex.com. 20 December 2016.Goodnough, Abby. Killer of 5 Florida Students Is Executed. NYTimes.com. 26 October 2006.Schweers, Jeff. Gainesville Student Murders: 25 Years Later. Gainesville.com. 24 August 2017.

Today more than ever, college sports are not just a game...

Today more than ever, college sports are not just a game but instead a billion dollar business. The NCAA likes to refer to student athletes as amateurs and believes they shouldn’t be compensated while many others can argue that the players are being manipulated and exploited and deserve to be paid for play. Those who support the NCAA’s decision not to pay the players agree that there is no payment system that would fairly pay all students of all sports. They also believe that students are already being paid through their full or partial scholarships. Those who oppose these ideas believe that athletes are taken advantage of and deserve a cut of the millions they are making for the NCAA and the university they attend. The controversial†¦show more content†¦However, after the 1940’s the NCAA allowed changes to scholarships every few years. In 1973, the NCAA restricted scholarships to one year at a time. This meant that even if the athlete performed well in the classroom, the scholarship was at risk if his performance on the field was not up to par. Some can argue that the restrictions goes against â€Å"for the love of the game† and is more about which players make the team more money. USA Today’s Eitzen D. Standley believes the word amateur is not the correct term for a student athlete. Standley believes student athletes are mistreated physically and mentally and compares college sports to a slave plantation system. She says by keeping the amateur status the NCAA, who she refers to as plantation owners, benefit themselves in two ways. By not paying the athletes, the schools expenses are reduced making the enterprise much more profitable. Second, Standley states since college athletic departments and the NCAA are considered part of the educational mission, they are not required to pay taxes on their millions from television contracts, sponsorships, licensing, the sale of boxes and season tickets, and gate receipts. So I can’t help but wonder if President Emmert and the members of the NCAA want to hold on to amateurism for the love of the game or the love of their pockets. Many who oppose paying college athletes also argue that the players are already being compensated with scholarship money. ESPN’s Scoop Jackson claimsShow MoreRelatedCollege Athletes Research Paper1989 Words   |  8 Pagesbefore you today with a matter that is very prominent in the college sports industry, especially within the sports of football and basketball, and that is whether or not to pay the collegiate athletes. I firmly believe that college athletes have the right to receive payment due to their services in the sport. Many college sports are large attractions for these schools resulting in a gross of millions of dollars for the universities. The league that represents them, the NCAA, is a billion dollar organizationRead MoreShould College Athletes Be Paid?1398 Words   |  6 PagesSome believe that college athletes at the highest performing schools are better treated than others. Although they do not get paid, they do receive some benefits for being athletes that ot her students would not get. One advantage for playing a sport is access to scholarships that some schools reserve for their athletes. Depending on the school and the athlete’s performance, money towards tuition is often given. Only some schools are willing to grant â€Å"full-ride† scholarships for certain athletes.Read MoreRacial ideology in the NBA Essay example1652 Words   |  7 Pagesbe entertained by the best in the game on a multi-million dollar stage. 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Exploiting the Talents of Student Athletes?2240 Words   |  9 Pages Since 1910, the National Collegiate Athletic Association (NCAA) has been the most dominant collegiate athletic organization in the United States. Originally created to solidify the rules for the various sports of the time, this nonprofit association has grown to a combination of 1,281 conferences, organizations, institutions, and individuals. Based on the NCCA’s Constitution, the primary purposes of the organization is to promote intercollegiate athletics in the United States, to maintain intercollegiateRead MoreFootball in America2675 Words   |  11 PagesFootball in America by Jeannie Ray SPM/210 - SOCIO-CULTURAL ELMNTS OF SPORT: PLAYING WELL W/OTHERS DR DION DALY August 6, 2011 Football In America American football has a long legacy in American History. It can be traced back centuries to early European cutures, influenced through the years by multiple people, changed the rules and has become a National phenomenon for Americans. American football is over 100 years old and still going strong. It has inspired songs, movies

The Moral Implications of Cloning - 2012 Words

Outside the lab where the cloning had actually taken place, most of us thought it could never happen. Oh we would say that perhaps at some point in the distant future, cloning might become feasible through the use of sophisticated biotechnologies far beyond those available to us now. But what we really believed, deep in our hearts, was that this one biological feat we could never master. Dr. Lee M. Silver, 1997. On February 23, 1997, Doctor Ian Wilmut successfully cloned the worlds first mammal, giving the world a harsh wake-up call to the state of its technology. The implications of an effective somatic cell nuclear transfer in mammals are tremendous. The use of cloning for research purposes could yield fixes for aging and heart†¦show more content†¦Dr. Ian Wilmut, the cloning doctor himself, says that even the though of human cloning is appallingly irresponsible and that there is a major safety issue which should justify the banning of this technology to produce peop le for the foreseeable future (Ian). The religious community, as expected, has strong objections towards this particular, as well as many other scientific advances. In this case, a strong warning came to scientists everywhere against playing God. Generally speaking, playing God would violate one or both of the following distinctions between man and God: human beings should not gain access to the fundamental secrets and mysteries of life which belong to God; and human beings lack the authority to regulate the beginning and/or end of life as such reservations are divine sovereignty (United, 44). To ponder the first violation, one must view scientific research as a sort of probing into lifes mysteries. Scientists have discovered how the heart beast, why the sun is bright, and when a flower will bloom, all of which were mysteries before their discovery. At this point, it is imperative to assess what mysteries of life should be forbidden to human knowledge. Certainly, one must no t view why the sun is bright as a mystery. Therefore, how can one inhibit the knowledge of how life begins, how cells differentiate, or how to create life? Without the word of God, how can something, whether it be anShow MoreRelatedMoral, Social, And Ethical Implications Of Cloning2179 Words   |  9 PagesMoral, Social, and Ethical Implications of Cloning â€Å"Clones are organisms that are exact genetic copies. Every single bit of their DNA is identical. Clones can happen naturally—identical twins are just one of many examples. Or they can be made in the lab. Natural identical twins are similar to and different from clones made through modern cloning technologies.† (Genetic Science Learning Center) Cloning has many different aspects; there is the moral, social and ethical aspects of cloning. Along withRead MoreWhen Life Begins638 Words   |  3 Pagesalways consider an embryo to be a living thing. It is currently a hot topic of discussion whether or not to allow and use stem cells taken from embryos. The fact that cells must come from women also raises ethical questions concerning therapeutic cloning as this can lead to the exploitation of women. Many people also believe that such technology is unnatural and similar to taking nature in your own hand. Creating clones for the production of transplantable organs is anothe r issue. People believe thatRead MoreHow Technology Is Causing The Decline Of Morality1158 Words   |  5 PagesEvery year, machines and the technology that builds them are advancing at an irreversible rate that we cannot control. It is speculated that we will reach singularity during the 21st century, and with advances like cloning, society’s morality begins to be questioned. The film Blade Runner and short story â€Å"Margin of Error† bring up questions of morality related to technology, and I will use these works as reference to strengthen my arguments. The continuous evolution of technology is causing the declineRead MoreGenetic Engineering : Medical Perfection Or Playing God1280 Words   |  6 PagesThesis Statement â€Å"Genetic engineering differs from cloning in key ways. Whereas cloning produces genetically exact copies of organisms, genetic engineering refers to processes in which scientists manipulate genes to create purposefully different versions of organisms—and, in some cases, entirely new living things†, duplication of genetic cells is known as human cloning. Development of genetic engineering biotechnologies undermines the natural autonomy of life. Does genetic engineering interfereRead MoreEssay The Debate Concerning Stem Cell Research1409 Words   |  6 Pagesto better the lives of those living, but at what cost? In their articles â€Å"Cloning Human Beings: An Assessment of Pro and Con,† by author Dan W. Brock; â€Å"The Ethical Implications of Guman Cloning,† by Michael J. Sandel; â€Å"Theriputic Human Cloning Is Ethical,† by Ian Wilmut and Roger Highfield; and various other articles, each author discusses his or her view on the morality of stem cell research and its use for human cloning. 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Hong Kong Media Good Free Essays

Although the rank of freedom of Hong Kong media is much higher than that of China, there are some exceptions to the general rule which states Hong Kong media are free whereas the mainland media are not free. On 6 June 12, a Attainment Square dissident, IL Wangling was found to commit suicide by hanging himself in the Human hospital without leaving any note. The suspect of Lie’s death evokes all Hong Kong media to report the news at length, and hence the reporter of South China Morning Post Alex Price ran a full story about Lie’s death. We will write a custom essay sample on ?Hong Kong Media Good or any similar topic only for you Order Now However, Wang Examining, the newly appointed editor-in-chief of SCAMP, reduced it into a brief Just before the issue of newspaper without informing him. Price wondered the reason and emailed Wang, but Wang didn’t give any reasonable response and said Price knows what to do if he doesn’t like this. It is believed that self-censorship was practiced because Wang is mainland born, and is a member of the Jill Provincial CAP. Beijing has influence on the issue, and hence it makes people suspect the neutrality of SCAMP. Another example to show Begging’s influence over the Hong Kong media is that a Shanghai column about the selection of Hong Kong Chief Executive was edited to totally different point of view from the columnist in order to show support to one of the candidates, Lung Chunk Yin, who regards as Pro-China candidate. The column was actually written by the columnist Luau You-sis whose column titled originally ‘Neither of them is the best candidate for the post of Chief Executive’ but then was changed to ‘Lung is better than Tong. The original conclusion of the column is, it is no worth to support both of them, the fight between them doesn’t help their rule of Hong Kong but worsen and this only makes people getting bad feeling on politics. However, it was edited to the version that, it is no worth to support Tong; Lung is the one who can do better so look forward to his future. Although Shanghai repost the original one next day, the explanation of doing such thing as was unacceptable. The last owner of Shanghai also has China background and hence it is believed that there is Begging’s influence to affect the freedom of media in Hong Kong. Comparing to Hong Kong, the situation in China may be worse that mainland media are mostly controlled by authority; however, some exceptions also exist and those costly happen on the media Internet. GHz Riffing, the founder of the website People’s Supervision which allows entities to expose the corruption of the authority, had uploaded a video of Lei Chemung, a Cocooning official, who was having sex with an 18-year-old lady and secretly recorded. The official then lost his Job due to the muck-raking. Although the website had been once blocked and was unable to be searched via mainland website Baud, GHz believes it was because the website had suffer pressure from Lei personal instead of from authority as KHz’s website is now operate normally and GHz is still fee. Despite of the exposure of the corruption of the authority, KHz’s website and his account on social media Webb still working normally and are not controlled by the authority. Another example is about Shah Habit, member of the Communist Party of China Committee of Lubing City’s Public Security Bureau, was accused of having amassed 192 houses in Hough and holding a false identity card by a local businessman Hung Junky. The documents about Chaos’s double IDs are also exposed on the Internet which evokes not only the citizens but also the authority to investigate the issue. Shah has been sacked after this exposure and the authorities had decided to investigate comprehensively the problems exposed on the Internet. Same as the former example, although it exposes the corruption of authorities, the media haven’t been control by authorities to cover the exposure. Overall, I think the freedom for media of both Hong Kong and mainland starts shifting. It is a good beginning for authorities to loosen the control on mainland media, but to Hong Kong media, over-practicing self- censorship only makes Hong Kong citizens revolted to mainland authorities. How to cite ?Hong Kong Media Good, Papers

Sylvia Plath Research Paper Essay Example For Students

Sylvia Plath Research Paper Essay Sylvia Plath Research Paper BY jackteonei112133 Sylvia Plath: Dying to be Young As Emily Dickinson once said, People need hard times and oppression to develop psychic muscles. Sylvia Plath foreshadowed many different things in her poetry that reflect the difficult experiences she endured in life. Her fathers death and her husbands abandonment influenced her writing in several different of her poems. Plaths suicidal tendencies and the deep depressions she suffered also led to some of her darkest and more cynical poems. Her work is known for the violent imagery credited to some of her most questionable times in life. Although Sylvia Plath experienced a hard life full of suicidal thoughts, these unbearable times ultimately led to her most famous poetry today. Plath was born into a Massachusetts home on October 27, 1932 toa highly academic couple. When she was only eight years old her father died of diabetes. When Plath was 21 years old, she went through a serious depression and attempted suicide. Soon after, she met Ted Hughes, an English poet, and married him in 1956 (Sylvia Plath 1). The last and final time Sylvia would suffer from depression was in the worst winter of the century in 1963. Her suicide attempt, in February, was successful due to the use of a gas oven (Wagner-Martin 2). One cannot clearly distinguish the traumas she experienced from those she constructed in print (Axelrod 1). As the professor from the University of California Riverside says, Plaths poems show anguish like none other of her time period. She was a contemporary writer whose poems followed the mentoring of Robert Lowell and Anne Sexton. She took great pride in her writing although her greatest poems were the aftermath of a horrible time for her. For Plath, the most important things were lways those she created: her poems, her children (Kinsey-Clinton 5). Sylvias difficult life and the things she went through contributed to the remarkable poetry she is now recognized for. His death drastically defined her relationships and her poems- most notably in her elegiac and infamous poem, Daddy (Sylvia Plath 1). First, Sylvia Plath had a complicated relationship with her father and expressed her resen tment towards his death in some of her poems. They always knew it was you. / Daddy, daddy, you bastard, Im through. This final line to Sylvia Plaths poem, Daddy, shows her anguish and hatred towards her father even after his long-ago death. One can blatantly see all throughout this poem that Plath is expressing intense emotions towards her fathers life and death but finally comes to terms with him in the end. She was also illustrating her feelings of resentment towards her husband with her harsh and vivid words. (Analysis of Sylvia Plaths Daddy 1). The poem Daddy exemplifies the pain that was stored and built up in Sylvias childhood. When she first heard of her fathers death, she proclaimed, l will never speak to God again. Sylvia believed her father could have prevented his death but instead stood by and did nothing (Wagner-Martin 67). In another poem, Electra on Azalea Path she describes her first visit to her fathers grave and the affect it had on her own life in a poetic manner. l brought my love to bear, and then you died. / It was the gangrene ate you to the bone / My mother said: you died like any man. / How shall I Electra on Azalea Path and represent the hard time she is having accepting his death. Sylvia Plaths fathers death took a toll on her mental state, but overall helped her beautiful style of writing. Next, her husband, Ted Hughess, abandonment provided an excellent source of anger for Plaths book of poetry, Ariel. Ted Hughes left Plath and in that winter, in a deep depression, Plath wrote most of the poems that would comprise her most famous book (Sylvia Plath 1). After he left her, she wrote 40 poems of rage and vengeance in less than two months. The poems that composed Ariel have been primarily responsible for Plaths after-death fame (Stevenson 2). .u2d4f124d3a231d4854de8e66d0f40b8a , .u2d4f124d3a231d4854de8e66d0f40b8a .postImageUrl , .u2d4f124d3a231d4854de8e66d0f40b8a .centered-text-area { min-height: 80px; position: relative; } .u2d4f124d3a231d4854de8e66d0f40b8a , .u2d4f124d3a231d4854de8e66d0f40b8a:hover , .u2d4f124d3a231d4854de8e66d0f40b8a:visited , .u2d4f124d3a231d4854de8e66d0f40b8a:active { border:0!important; } .u2d4f124d3a231d4854de8e66d0f40b8a .clearfix:after { content: ""; display: table; clear: both; } .u2d4f124d3a231d4854de8e66d0f40b8a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2d4f124d3a231d4854de8e66d0f40b8a:active , .u2d4f124d3a231d4854de8e66d0f40b8a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2d4f124d3a231d4854de8e66d0f40b8a .centered-text-area { width: 100%; position: relative ; } .u2d4f124d3a231d4854de8e66d0f40b8a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2d4f124d3a231d4854de8e66d0f40b8a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2d4f124d3a231d4854de8e66d0f40b8a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2d4f124d3a231d4854de8e66d0f40b8a:hover .ctaButton { background-color: #34495E!important; } .u2d4f124d3a231d4854de8e66d0f40b8a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2d4f124d3a231d4854de8e66d0f40b8a .u2d4f124d3a231d4854de8e66d0f40b8a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2d4f124d3a231d4854de8e66d0f40b8a:after { content: ""; display: block; clear: both; } READ: Christianity and HIV EssaySylvia expressed herself through increasingly angry and powerful poems. Poems such as, Lady Lazarus, Ariel, and Death Company are all great xamples of her lonely and fuming feelings. In the poem, Lady Lazarus, Sylvia Plath ends it with these line; Out of the ash / I rise with my red hair / And I eat men like air. Once again, her feeling of neglect and let down by her husband are illustrated in her descriptive word choice and interesting rhyme scheme. Lady Lazarus is a poem about her love-hate relationship with death and the agony she went through during the end of her marriage. Sylvia Plath struggled with many aspects of her personal life and love life. Due to her husbands desertion, Plath created very owerful poems that will be remembered throughout time as some of her best work. Lastly, the major influence on Sylvia Plaths writing was her periods of depression and suicidal thoughts. The first battle of deep depression she faced was in college, however, she luckily made it through, and graduated summa cum laude in 1955 (Sylvia Plath 1). However, her next period of depression was fatal. Most of Plaths poetry is dark and violent. The tone in many of her poems reflects her suicidal feelings and hopeless fears. For instance, in the poem Mirror, by Sylvia Plath, the heme of the fear of aging is present within each line. In me she has drowned a young girl, and in me an old woman / Rises toward her day after day, like a terrible fish. Also, it is not a coincidence that Plath died young; Just as the character she portrays would rather die young and be young forever than watch herself age. The parallels between the poem and Plaths life are easily noted. For instance, Plaths suicidal attempt at 21, and dying young, both show that she was afraid of aging. Also, the person in Plaths poem Mirror was unsatisfied with herself and her life, Just as Sylvia Plath was. A well-written poem that resulted from Plaths suicidal depression is Nick and the Candlestick. It is a very sad poem written to her son about maternal love using nature imagery and loving, flowing words (Stevenson 2). Although most of Plaths poems are violent and angry, this poem shows the variety of poetry to come out of her depression. The combination and collection of Sylvia Plaths poems contained an underlying tone of rage and rebellion. Plaths forthright language speaks loudly about the anger of being both betrayed and powerless (Wagner- Martin, 2). The many difficult things she underwent changed her poems and made her famous. Her poetry often reflects the painful times she experienced; such as, her fathers death at a young age, her husband leaving her with two infants, and her own battles with depression. Also, the issues in Plaths life gave her grounds for writing very g ood, deep, and angry poems that will be remembered forever. The depressing factors added to the meanings of her poems and the underlying tone in them. poetry. Towards the final days of her life, Plath wrote Twelve final poems shortly efore her death that defined a nihilistic metaphysic from which death provided the only escape (Stevenson 2). As one can see, Sylvia Plath wrote poems to escape from her problematic life and expressed most of her feelings through her dark poems. Due to her sad experiences, she wrote poems that reflected her suicidal tendencies and, eventually, became famous. Works Cited Alvarez, A1. How Black Magic Killed Sylvia Plath. Guardian Unlimited 15 Sept. 1999: 1-4. 7 May 2008. Axelrod, Steven. Sylvia Plath (1932-1963). The Literary Encyclopedia. 7 September 2003. Accessed 7 May 2008. Critical Analysis of Sylvia Plaths Daddy 1 Aug. 2006. 22 May 2008 Freedman, William. The Monster in Plaths Mirror. Papers on Language and Literature 5 May 2008: 152-69. vol. 108, NO. 5. Detroit: Gale Research, 1993. Kinsey- Clinton, Michelle. The Willing Domesticity of Sylvia Plath: a Rebuttal of the Feminist Label. Sapphireblue. Com. 27 May 1997. 7 May 2008 Stevenson, Anne Linda and Linda Wagner-Martin. Two Views of Plaths Life and Career. Modern American Poetry. 7 May 2008 Sylvia Plath. Poets. org. 7 May 2008 .

Marc Newson free essay sample

The designs and work that he has created up to date are exceptional, different and mesmerizing. He incorporates a design style known as biomorphism to his various designs. This style uses smooth flowing lines, translucency, and transparency and tends to have an absence of sharp edges. Marc Newson was included in Time magazine’s 100 Most Influential People in the World and has received numerous awards and distinctions. Marc Newson has also designed very famous aircraft called Qantas A380 in 2008. His works are put in different museum collections. Some of them are; *Art Gallery of South Australia Adelaide, Australia *Musee des Arts Decoratifs, Paris, France and *Museum fur Kunst und Gewerb, Hamburg, Germany. Wood Chair- made in 1988: Marc Newson’s creations are so different and breathtaking that it is hard to choose the favourite but Wood chair has certainly grabbed my attention. It is one of my favourite from his collection. The wood chair is an oversized lounge chair made of bent natural beech heartwood. We will write a custom essay sample on Marc Newson or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The chair looks simple yet complex. The chair is bent to form a double curve or alpha shapes’ making it look really complex and intricate. The use of light colour makes it look simple and classy grabbing your attention and making you want to sit on it and relax. Marc Newson’s each works are very creative and original. The ‘Lockheed Lounge’ is an extraordinary piece which has become one of Newson’s signature pieces and a 20th century design icon. The shapes and sizes of his art pieces are inspired by the surrounding and nature. For example you can tell that embryo chair is similar to embryos. He has captured the shape of embryos and turned it into a comfortable and stylish chair. When Marc Newson was asked about embryo chair he replied â€Å"No one was making things in bright colours that were curvy and seductive and sensual. † â€Å"I’d been subconsciously developing a style, and with that piece I think I defined what that style was. † Marc Newson plays a lot with colours, shapes, sizes and different styles. The risk taking attitude and originality in his works captures audiences and makes it likable. Marc Newson is currently running two studios. One is in Paris and the other in London where he had set up Marc Newson Ltd in 1997 as a larger studio capable of undertaking more ambitious industrial projects.

Sample Poems Of Theme Essay Examples

Sample Poems Of Theme Essay ExamplesThe samples of poem theme essay examples include a large variety of topics. When you are looking for some examples of sample themes for your essay, it is important to think about the topic in depth. You may need to consider just one or two of the topics or you may have to narrow down your search to a smaller group of topics. If you are writing an essay on the geography, it is probably best to consider only a few issues.There are many example samples of poem theme essays that you can read to get ideas for your own theme. For example, consider poems about famous battles, or poems about hunting, fishing, shopping, or cooking. All of these topics are appropriate for a theme. However, these examples do not cover all possible themes. In addition, they only cover a few themes.Some theme essay examples cover more than just a few themes. For example, a sample about a common gathering in the town of Chester-le-Street may be based on Halloween or a community Halloween celebration. Other sample themes are about pets, sports, times of the year, and so on. All of these themes will need to be added to your theme when you are creating your essay.One good way to find samples of poem theme essay examples is to look at books published by poets. If you are looking for a theme for your essay, you can find book excerpts online that illustrate a theme. You can also get a description of the poem from the publisher or the poet's website. Some publishers will even send you sample essays as you are submitting your essay.In addition to books, you can also look through the Internet to find examples of theme essay examples. The internet contains many websites that contain links to sample essays on topics related to the topic of your essay. You can search the web for poems, whether as an individual poem or as part of a larger collection. You can also browse through samples of poems related to your topic.When you find samples of poem theme essays, make sure that you read them thoroughly. Not only do they offer you examples of one theme for your essay, but also they offer examples of several themes. This gives you a broad idea of what kind of theme you should use for your essay. As you are writing your essay, it is important to keep in mind how much you can change the theme as you go along. Although samples may give you the idea for a theme, you should still explore your own ideas and your interests before you decide on the theme for your essay.With samples of poem theme essay examples, you can quickly find out if a theme would be appropriate for your essay. After you have a basic idea of what kind of theme you want for your essay, then you can choose one theme and create your own theme.

The New Nation essays

The New Nation essays Although political divisions first emerged over domestic issues, they deepened during a series of crises over foreign policy that reopened the nagging issue of Americas relationship with Great Britain. Domestic and foreign policy were, however, never entirely separate, since decisions in one area frequently carried implications for the other. Foreign and domestic policy (1789-1803) spans from the foreign affairs of Washington, to Jeffersons Louisiana Purchase. Between these times is the Election of 1796, Adamss administration, concerning various perspectives of historical figures on financial policies and foreign countries, the XYZ Affair, and the Alien and Sedition Acts, all in relation to the restrictions and powers of the United States Constitution. Under the term of Washington, there were many affairs to deal with, mainly foreign. Hamilton saw much to admire in Britain. He modeled his financial policies in part on those of William Pitt the younger, a great British minister who took office in 1783, when Britain was so burdened with debt that it seemed on the verge of bankruptcy, and whose reforms restored his countrys financial health. The success of Hamiltons financial program, moreover, depended on smooth relations with Britain: duties on imports provided a major source of federal revenue, and most American imports came from Britain. Hamilton did not advocate returning the Americans to British rule; he had, after all, fought for independence as an officer of the Continental army. Nor did he seek to establish a monarchy in the United States. But he thought an amicable relationship with the onetime mother country would best serve American interests. In contrast, Jefferson remained deeply hostile to Britain, and his Anglophobia played a central role in his growing opposition to Hamilton. The treasury secretarys method of finance, with a bank and large funded debt, seemed-as in part it was-base...

Strategies to Help a First-Year Teacher Survive

Strategies to Help a First-Year Teacher Survive Being a first-year teacher comes with a plethora of emotions, both good and bad. First-year teachers are typically excited, overwhelmed, nervous, anxious, overzealous, and even a little scared. Being a teacher is a rewarding career, but there are times when  it can be extremely stressful and challenging. Most teachers would agree that the first year is their most difficult, simply because they are not adequately prepared for all that will be thrown at them.    It may sound clichà ©d, but experience really is the best teacher. No matter how much training a first-year teacher receives, nothing can truly prepare them for the real thing. Teaching is composed of many different uncontrollable variables, making each day its own unique challenge. It is important for first-year teachers to remember that they are running a marathon and not a race. No single day, good or bad, can dictate success or failure. Instead, it is the culmination of every moment added together, There are several strategies that can help make each day for a first-year teacher go smoother. The following survival guide will help teachers as they begin their journey into this incredible and rewarding career path. Arrive Early and Stay Late Contrary to popular belief, teaching is not an 8:00 a.m.– 3:00 p.m. job, and this is especially true for first-year teachers. By default, it takes first-year teachers more time to prepare than it will a veteran teacher. Always afford extra time. Arriving early and staying late allows you to properly prepare in the mornings and tie up loose ends at night. Stay Organized   Being organized is another key component that takes time and is essential to being a successful teacher. There are so many variables to account for that, if you are not organized, it can be very difficult to keep up with your responsibilities. Always keep in mind that organization and preparation are linked. Build Relationships Early and Often Building healthy relationships  often takes a lot of hard work and effort. However, it is a vital component if you want to be successful. Relationships must be forged with administrators, faculty and staff members, parents, and students. You will have a different relationship with each of these groups, but each is equally beneficial for you to be an effective teacher. Administrators – The key to building a healthy relationship with an administrator is to gain their trust by being a professional in all aspects. Hard work, reliability, dedication, and effective teaching results will help maintain a healthy relationship with your administrators.Faculty and Staff Members – All first-year teachers should rely upon one or several veteran teachers to assist and guide them through the first year. Having a support system of other teachers is invaluable. It is also essential to forge healthy relationships with all personnel in the school. Each staff member has a particular area of expertise that you will likely be beneficial to you.Parents – Parents can be your best friend or  worst enemy. Building a healthy relationship with parents relies on two key factors. The first is that you make it clear that your number one goal is to prepare their child academically. The second factor is that you communicate with each parent oftenusing vario us methodskeeping them up to date and providing them with both positive and negative feedback about their child. How your students feel about you will impact your overall effectiveness. There is a definite middle ground that lies between being too easy or too difficult. Most students love and respect teachers who are consistent, fair, humorous, compassionate, and knowledgeable. Dont set yourself up for failure by worrying too much about being liked or attempting to be their friends. Doing so will likely cause students to take advantage of you. Instead, start exceptionally strict and then ease off as the year progresses. Things will go much smoother if you use this  classroom management  approach. Experience is the Best Education No formal training can replace true, on the job, experience. Students will often be the true educators every day for your first-year teacher. This experience is invaluable, and the lessons learned can drive you to make solid teaching decisions over the course of your career. Have a Backup Plan Every first-year teacher comes in with their own unique philosophy, plan, and approach to how they are going to teach. Sometimes it can only take a few hours or days for them to realize that they are going to have to make adjustments. Every teacher needs a backup plan when trying something new, and for a first-year teacher, that means having a backup plan every single day. Nothing is worse than having a significant activity planned and realizing a few minutes in  that its not going as expected. Even the most well planned, and organized activity has the possibility of failing. Being prepared to move on to another activity is always an excellent idea. Immerse Yourself in the Curriculum Most first-year teachers do not have the luxury of being picky with their first job. They have to take what is available and run with it, no matter how comfortable they are with the curriculum. Each grade level will be different, and it is essential that you quickly become an expert in the curriculum that you will be teaching. Great teachers know their required objectives and curriculum inside and out. They also continuously look for methods that will improve how they teach and present that material. Teachers will quickly be discredited by their students if they are unable to explain, model, and demonstrate the material that they are teaching. Keep a Journal for Reflection A journal can be a valuable tool for a first-year teacher. Its impossible to  remember every important thought or event that happens throughout the year and writing them down makes it simple to access or review at any point. It is also gratifying to look back and reflect on how far you have come throughout your career. Keep Lesson Plans, Activities, Materials Prior to your first year, you might never have had to make  lesson plans. As you begin creating them, it is important to save a copy and build a portfolio. This should include your lesson plans, notes, activities, worksheets, quizzes, exams, etc. Though it may take a lot of time and effort, you have a terrific teaching tool that will make your job much easier from that point on. Prepare to be Overwhelmed It is natural to become frustrated and hit a wall as our first year will likely be the most demanding. Remind yourself that it will improve. In sports, they talk about the game being so fast for young players that they fail more often than not. However, as time passes, they become comfortable with everything. Everything eventually slows down, and they begin to be consistently successful. The same is true for teachers; that overwhelming feeling will disappear and you will begin to be more effective. Year Two Lessons Learned Your first year  will be many sprinkled with both failures and successes. Look at it as a learning experience. Take what works and run with it. Throw away what didn’t and replace it with something new that you believe will. Don’t expect everything to work out exactly as you plan, teaching isn’t easy. It will take hard work, dedication, and experience to be a master teacher. Moving forward, the lessons you learned in year one can help propel you to success throughout your career.

What kind of adjusmnets hospital CEO must make to meet helath reform ( Essay

What kind of adjusmnets hospital CEO must make to meet helath reform ( ACA) requirements - Essay Example This paper indicates the possible actions that a hospital CEO would undertake to tackle the challenges and take advantage of the opportunities the Act presents. It is divided into six sections that are meant to answer the question. Likely questions that a hospital CEO would ask him or herself include how the Act will be applied to the hospital, what the Act means for his or her hospital and what strategic concerns should be regarded to prosper in the environment resulting from the Act. The Affordable Care Act is composed of resources and plans to manage growth local, federal and the state workforce. The Act offers loans and grants for persons, hospitals, organizations, and schools. Those who are mainly targeted are those who have interest in low earnings and in the countryside. The Act maintains the number of graduates taking medical courses who are funded by Medicare. It has provisions that allow the redeployment of slots that have not been allocated to anyone. Redeployment of closed hospital slots is aimed at exploiting healthcare resources and prospects in training (Main & Starry, 2010). When the aging workforce is considered with the demand for services in healthcare, especially if the general population is made up of a large number of old persons, then this raises a great concern for hospital CEO’s. Who will take care of this ageing population if the general healthcare workforce in the hospital is ageing? Healthcare professionals and workers above the ages of 55 are regarded as part of an ageing workforce. As the hospital CEO, one will seek to take advantage of the Act and seek the grants that it offers. These grants will then be used by the hospital to sponsor bright needy students undertaking medical courses in institutions around the country. The terms for sponsorship shall include provisions which shall ensure that sponsored students will work for the hospital in return for a period of not less than ten years. This way, the

The Essentiality of Open-Minded Discourse by Christine Smith Essay

The Essentiality of Open-Minded Discourse by Christine Smith - Essay Example I would first raise this issue in the class discussing the form of the letter's arguments and, next, with the letter's author, my friend. I would then reflect on whether I indeed practice the principles of tolerance that I preach to others. My initial response to the letter in question and the particular discussion in my class characterizing the letter as an example of bad argumentation would be to acknowledge that, yes, the letter presents immature and imprudent arguments against homosexuality. To do otherwise would ignore the obvious. I would then attempt to prevent the class from estimating the quality of my friend from the quality of his arguments, as a good person can have misguided opinions and make flawed arguments. And, equally abhorrent to arguments based on biases and prejudices is passing judgment on a person before taking the time to understand his or her many facets. Indeed, it is precisely this sentiment that I would then carry to my friend, the author of the letter. Since he is my friend, and has been for quite some time, I naturally care about him, his feelings, his perception of the world, and other's perceptions of him. I would advise him that, regardless of his personal opinion of homosexuality, his method of presenting his views was harsh and injudicious, passing rash judgment on homosexuals and on those readers who do not agree with his perspective. I would endeavor to be understanding and patient with my friend, attempting to convey to him the benefit of healthy discourse rather than mere blind contentions about controversial issues. Finally, after having discussed with my classmates and with my friend the advantages of healthy argument and open-mindedness, I would spend some time quietly and sincerely reflecting on whether I practice those qualities myself. I would like to think that I am tolerant and nonjudgmental, and that I was indeed in a moral position to discuss the value of forbearance and open discourse. To be sure, I would re-read my friend's letter, evaluate my initial reaction to it, ponder on whether and how I would write it differently if I felt the need to express my opinion on the subject of homosexuality, and consider whether the entire incident had changed my feelings for my friend or for my classmates. It is through this type of self-reflective process that I can be satisfied that my response to my friend's letter was honest. In sum, one cannot minimize the importance of open dialogue to flesh out the many perspectives our society maintains. Some arguments are better presented than others and, by definition, no one's opinion, though perhaps misguided, can be wrong. Indeed, critical to wise discourse is the ability to express one's opinions and listen to those of others openly and without bias. With hope, then, maybe one person who would otherwise belligerently convey preconceived, negative and baseless opinions will reflect and, instead, embrace a wise and healthy method of expression. Topic Outline I. Introduction A. Acceptance and tolerance lead to healthier expression and debate B. First, discuss the form of the letter's arguments with classmates C. Second, discuss the form of the letter's arguments with friend D. Third, reflect on whether I am tolerant and

Marketing Analysis and Planning at HSBC

Marketing Analysis and Planning at HSBC This report highlights the market segmentation of the HSBC credit card in India. The organisation segments the market on the basis of geographic locations and in view of income, lifestyle and behavioural traits. The product has been majorly targeted to the existing customers of the bank and the shopaholics at the Westside store. The bank also emphasises on increasing credit card-spends and customer satisfaction by offering distinct product types and elite additional benefits unlike its industry rivals. The brand image and service excellence of the organisation has positioned its credit card at an elevation. The marketing mix strategy executed by the bank coils strength to the market position of its credit card. HSBC has designed its credit card to satisfy the needs of every individual in the respective market segment by offering six different card types. The demand for credit card is increasing in the country as more people prefer plastic money over hard cash. Hence, they are willing to pay the optimum price for the card usage. The massive presence of the entity gives an advantage over the competitors and provides convenience to the customers. The report also emphasises on the success of cobrand association with the Westside store and the effective marketing strategies implemented by HSBC. The consumer engages in complex buying behaviour due to numerous similar product options. The effective and efficient marketing mix implemented by the bank echoes positivity on the buyers behaviour towards the credit card. The product satisfies the consumer needs and wants, cost, convenience and communication aspect enhancing the buyers inclination towards the product. Finally, the report critiques the marketing strategy executed by the organisation. It also sketches the key marketing facts and suggests future marketing plans which might help in accelerating growth. 1.1 Description of the Organisation The HSBC group in India was founded in October 1853 when the Mercantile Bank of India, China and London was established in Mumbai. With the authorised capital of INR 5 million, the mercantile bank opened branches in Chennai, London, Colombo and Kandy. By 1855, the bank expanded operations in Kolkata, Canton, Singapore, Hong Kong and Shanghai. The HSBC Group serves around 100 million customers worldwide through around 8,000 offices in 87 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With assets of some USD 2,418 billion at 30 June 2010, HSBC is one of the worlds largest banking and financial services organisation. HSBC is marketed worldwide as the worlds local bank. (About us, www.hsbc.co.in) The HSBC Group is committed to the five core business principles of outstanding customer service: effective and efficient operations, strong capital and liquidity, prudent lending policy and strict expense discipline. 2. The market segment of HSBC credit card HSBC isolates the various broad segments within the market and follows segmented marketing. The company divides the market on the basis of creditability. It offers several card types to different market segment adopting clustered preferences. The chart below illustrates HSBCs bases for segmenting: C:UsersPrashantDesktopUntitledaa.jpg The consumer market has been classified on the grounds of different geographical units i.e. states, cities and regions. The main focus is to target urban and sub-urban markets needs and preferences. With the economic growth in the country, double income has become a common scenario in most families resulting in high spending power. HSBC divides the market on the basis of their income and the purchasing power, occupation and social class. Buyer under the common segment group may have different psychographic profiles bases personality and lifestyle. HSBC and Westside offer the cobranded card that is designed to supplement the lifestyle and is regarded as mark of prestige and recognition. The consumer market has further been segmented on the basis of the buyers attitude, knowledge, usage and response to the product. 2.1 Product Targeting HSBC targets the existing customers of the bank from Personal Banking, Assets and Investments and Personal Finance Services (PLB, AIQ PFS) through open market acquisition bases their creditability. HSBC amalgamates its customer base, while amplifying revenue from within the existing customers by majorly increasing their spending on the card instead of hunting for new prospects. The bank can afford new cards, but not at the expense of non-performing assets (NPA). The bank majorly engages in cleaning-up on credit card portfolio and emphasis on retained growth. The bank also considers the credit cards for upgradation to superior card types bases the income criteria. The chart below shows the income eligibility criteria (GBP) for its card types: Source- www.hsbc.co.in There is no income eligibility criterion for HSBC Premier credit card as the existing cards are upgraded to Premier bases card performance and creditability. Furthermore, HSBC targets the Westside store shoppers covering the entire age group in the market. With the acceleration in urbanisation, the rise in customer density area is evident thus enabling efficient utilisation of resources by reaching same number of consumers with minimum number of store outlets. The consumers are in the middle to high range income groups as the products in the store are moderately priced. HSBC Credit card operations, which keep a hawks eye on demographics, are swooping down on shopaholic consumers through the cobrand association with the Westside store. 2.2 Market Positioning and Major Competitors HSBC has a competitive advantage over its counterparts as it engages in offering better, cheaper and newer products and services. It incorporates the customer-benefit approach and product-class approach in order to position its product overcoming the industry rivals. Major Competitors: Citibank Credit Card Standard Chartered Credit Card SBI Credit Card ICICI Credit Card Axis Bank Credit Card HSBC differentiates its credit card from its competitors bases four dimensions: Product Differentiation The HSBC credit card provides special features like fuel surcharge waiver and exclusive rewards programme. The petrol fuel surcharge waiver is an elite feature on HSBC credit card which undermines the similar product offered by the market competitors. The rewards programme on HSBC credit card gives bonus points to the cardholder on every purchase that can be redeemed for annual fees, gifts, gift vouchers, charities and JPmiles (Jet Airways Jet privilege account). Along with these features, HSBC Westside Co-branded card is packed with benefits from both the HSBC and Westside. The card offers privileges and superior savings for a memorable shopping experience unlike its competitors. The HSBC credit card is globally accepted at over 18 million establishments worldwide and over 1 lakh establishments in India. The card has access to cash, round the clock, at over 700000 ATMs worldwide. HSBC endeavours password protected payment facility on the Internet at no additional cost. Moreover, the card comes with the zero lost card liability after the loss of card has been reported to the HSBC. Service Differentiation The cardholder is provided with the usage and service guide along with the credit card to safeguard consumer from any misuse of the product. Moreover, HSBCs international connectivity gives it competitive advantage over a similar product available in the market. The post-sale service is also an integral aspect that a consumer looks for before buying a product. HSBCs preamble is to ensure that the customer get the best of service. The cardholder may contact the customer service channels i.e. phone banking service, email or visit the nearest HSBC branch for any probes. The quality of service offered by HSBC provides a brink to its credit cards market position over the industry rivals in the market. Image Differentiation An established brand name is the result of HSBCs continuous identity building programs and service excellence. The logo of the bank signifies that the doors of the Hongkong and Shanghai Banking Corporation are open for business. The symbol of hexagon representing the six quadrants has an instant recognition and bagged a distinct place in the target customers mind. The same has also worked into brand advertisements in conveying the company personality. At the same time, the banks focus is to create a professional and elegant unified ambience across establishments. There is an exclusive Premier Service desk in selected branches to ensure extra comfort and convenience for its valued customer. The organisation has always believed in playing an active role in the community it serves. At HSBC, corporate sustainability is not mere generosity. It takes its Corporate Sustainability (CS) role seriously and helps create an environment where business and nature can flourish hand in hand. Its MicroFinance lending initiative launched in April 2005 has already benefited almost 9000 poor households in Andhra Pradesh giving them the hope of a sustainable livelihood. (HSBC, www.superbrandsindia.com) Majorly, all the banks offer similar offers and features in the product though; it is HSBCs brand name that creates a difference. Personnel Differentiation HSBC has a strong competitive advantage through hiring and training the better individual that its competitors do. The market segment by HSBC is commendable and targeting market bases financial stability is opt for the industry type as there is huge risk involved. Since, the Indian economy to an extent has recovered from the recession; the bank can initiate offering credit cards to new customer bases. The New to Business (NTB) consumer group can be arbitrated bases their credit history and financial stability within formulated limitations using forecast based risk management. Otherwise, the bank ensures service excellence, local presence and strong market position that undermines its rivals. 3. Marketing Mix Developed by HSBC Supports Its Market Position for Credit Card HSBC devises marketing activities and instils the marketing-mix strategies to influence its business partners along with the prospect consumer. Marketing activities are aimed to create awareness, communication and deliver value to the consumer. 3.1 Product The bank offers different product types for every consumer with different needs and wants. The core product benefit of the credit card is the 52 days free credit period for repayment of purchases. The credit card also comes with the cash advance facility wherein the customer can withdraw cash within the specified cash credit limit. The HSBC credit card types currently in the market are as follows: HSBC Classic credit card HSBC Gold credit card HSBC Platinum credit card HSBC Premier credit card HSBC Westside Cobrand Classic credit card HSBC Westside Cobrand Gold credit card With the HSBC Credit Card the consumers can avail the Balance Transfer which allows them to transfer other credit card outstanding dues for repayment at lower interest rates. Furthermore, the HSBC credit card comes with the Loan on Phone facility to convert the purchase into easy instalments. The bank also has cobrand association with CPP Assistance Services Private Limited to safeguard the cardholders interest in event of card loss, theft and related fraud. The CPP (Card Protection Plan) shields the loss of important cards valuable documents including the other credit, debit, ATM, membership or loyalty cards. Furthermore, the role shoppers can also apply upto three additional credit cards for their spouse, parents, siblings and children. 3.2 Price The HSBC credit card has been priced high compared to the most of the competitors in the market. The consumer does not hesitate to opt for the card at offered price considering the brand name and the additional features of the product. The bank charges annual fee towards the card usage which is levied to the cardholders account in the anniversary month and a joining fee on some card types that is levied at point of sale. From time to time, the bank offer cards with no joining fee and cards free from annual fee for life to select customers. The bank may offer 50% discount on the fee bases the creditability of the prospect and the existing customer. 3.3 Place The enormous International presence of the bank ascertains to be a marketing advantage. It endeavours ease of access to bank services to the cardholder even on an international travel. The existing customers of the bank (PLB, AIQ, and PFS) can directly approach any of the branches for credit card application. However, the bank has also established various distribution channels across country i.e. Direct Selling Agents (DSAs) who generates business for the bank under a mutual agreement. Moreover, the banks cobrand association with Westside store has concentrated the target prospect of the bank and enriched its local presence. The consumer can apply for HSBC Westside credit card by visiting any of the Westside store in the region. The Westside store has an enormous presence in the country that ensures that prospect consumers are at ease to reach the product. 3.4 Promotion HSBC focuses on establishing sound communication with the consumer and implement Direct Marketing strategies. The bank advertises the credit card through various marketing means like Email Telemarketing, trade magazine advertising, hoardings, brochures and cobranding. The bank also attempts to create a positive image of the product to ensure word of mouth strategy works for the product. The Westside association has proved propitious for the bank in conquering the target market base. The card is being majorly marketed by cobranding with other business partners (e.g. pizza hut, movie theatres) in form of discounts and coupons to existing cardholders. From time to time, the bank launches the cash back scheme on card usage or on purchases with associated business partners to retain the existing cardholders and lure the prospect. E.g. the bank is offering 5% -10% cash back on purchase using HSBC credit card with the merchant MakeMyTrip (India) Pvt. Ltd. (Travel Agency). The strategy of offering different product types expands HSBCs market horizons and also ensures convenience and sound communication. HSBC views email marketing as a vital component of their overall marketing mix, enabling them to communicate with their customers in a highly targeted way.CPP insurance offered by the bank safeguards the consumer liability for misuse before reporting the card as lost. However, the bank can also offer a card type that requires a passcode on manual swipes like it offers secure pay for online purchases. This will enhance security and the bank would expand its customer base by attracting the consumer group who do not opt for credit card due to the risks involved. 4. Marketing Mix implemented by HSBC influences Buying Behaviour for its Credit Card As the product is one time buy and is long-term association, the consumer engages in complex buying behaviour. The studies show that similar social class exhibit similar buying behaviour. The banks strategy to offer different product types influences the buyers behaviour to opt for the respective product types. The basic core product is identical to the similar product being offered by the industry rivals. However, the distinct product type and additional exclusive features associated with HSBC credit card allures the esteem-seekers who look for class, brand and snootiness. CPP insurance on the credit card safeguards the buyer from the perceived financial risk. Also, the EMI facility towards purchase is more likely to generate magnetizing effect on the buyer. This is also a well-known fact that in spite of increased interest rate and annual fee levied, the demand for credit card is rising. In the last decade in India, the usage of plastic money encouraged the young middle class to defy the Hindi adage Dont stretch your feet beyond your sheet which is another way of saying, Live within your means. (The swipe and spend economy, p.4) Hence, the pricing strategy opted by HSBC has been quite successful to attract the target consumer who associate the product with prestige and reputation. The bank might fail to allure the consumers who look for cost benefit and whose interest is only in the cashless purchase and credit facility. However, the bank should offer a card type without any joining or annual fee with the core product benefit for full market coverage. Many people have a psychology to correlate the price of the product with its quality and brand name the costlier the better. Such consumers are likely to have positive approach while making a purchase decision. C:UsersPrashantDesktopaaa.jpg The 4 Cs associated with the 4 Ps As the HSBCs tagline goes the Worlds Local Bank the bank ensures the same substantiates to be true with its massive presence in the country and worldwide. The Marketing Mix variable Place has been designed by the bank as such it delivers customer benefit effectively. It provides ease of access to the consumers unlike any of the competitors in the Indian market. Hence, the contended comforters who ponder the convenience and service would consider the product over its substitutes. Thereafter, as the credit cardholders need continuous association and post-sale services, the self-actualizers would understand the benefit of massive presence of the entity. HSBC engages in personalized promotion through direct marketing that enhances effective communication with the consumer and develops loyalty and trust towards the brand. The Email and Telemarketing adopted by HSBC has been the wisest strategy to approach the existing customers of the bank. HSBC is a big brand name and a buyer will have a tendency to buy the HSBC credit card if the reference group or the influencer is currently using the same. The word of mouth strategy works well for these buyers. The family members or friends of the existing customers are likely to choose HSBC credit card over its rivals. The bank emphasises on associating with brands that is most popular by all in the target consumer group to expand its market horizon. There will be no market for product that everybody likes a little, only for products that somebody likes a lot. (Kotler.P, Marketing Management p.251) HSBCs association with popular brand develops a positive image for its product and the consumer having preference for the associated brand would develop positive image towards HSBC. 5. Conclusion HSBC credit cards are among the most popular and top-rated credit cards in India. The product has been designed as per the market requirement and caters to the needs and wants of every individual with different product attributes, brand image and additional benefits. Furthermore, the bank focuses on operational excellence, customer intimacy and product leadership to enhance its market position over its industry rivals. The product is moderately priced and ensures convenience to the buyer. HSBCs cobrand association with Westside and collaboration with strong business partners creates positive buyers approach towards the product.